6 Tips for Creating an Effective Internet Direct Mail Campaign
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.
View Article9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
View ArticleE*Trade Ditches Its Famous Talking Baby
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
View ArticleDiet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
View ArticleUber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'
David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for
View ArticleSet up Your Google AdWords Campaign in 9 Steps
Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
View ArticleYour Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
View ArticleWant to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
View ArticleHow You Compete Matters More Than Winning Or Losing
Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
View ArticleFrom Startup to the White House: 3 Key Campaign Trail Lessons for Entrepreneurs
President Barack Obama's 2008 campaign chief shares what made the operation a resounding success.
View Article5 Tips for a Killer Email Campaign
Don't leave your success up to chance. Smart techniques can get you the results you want -- every time.
View ArticleThe Celebs Who Lashed Out at NYC's Mayor Over the Uber Cap
Ashton Kutcher, Neil Patrick Harris and Kate Upton weren't happy with Bill de Blasio's attack on the ride-sharing company.
View ArticleAnchor Babies? What Really Matters in U.S. Presidential Race.
There are the only 9 issues that truly matter in the presidential campaign, and we need to address them now.
View ArticleIf You Don't Build Relationships, Nothing Else Matters
Making the sale and earning a vote require the same skills and personal touch. Here are nine steps that will help you do either.
View ArticleThe 1 Thing Your Crowdfunding Campaign Must Have
'Campaigns with video raise 115 percent more money than ones without,' says crowdfunding expert Sally Outlaw.
View ArticleThe Best and Worst Franchise Marketing Campaigns of 2015
Here are the campaigns that made us cringe, chuckle and, at times, collectively facepalm.
View ArticleE*Trade Ditches Its Famous Talking Baby
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
View ArticleDiet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
View ArticleUber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'
David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for
View ArticleSet up Your Google AdWords Campaign in 9 Steps
Getting started on Google AdWords won't take you more than 10 to 15 minutes. Find out what you need to do to set up your first campaign now.
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